As a PR firm, we recognize the urgency for a legitimate public relations (PR) campaign around this time of year, especially with the new year looming around the corner. Though you may not realize it just yet, PR is a quick way to boost your business awareness over the next few months, while everyone else is strategizing for what they will do on January 1.
Below are just a few reasons why beginning a new campaign prior to the end of the holiday season is key for growing companies!
More people are consuming content
During this time of the year, people tend to take time off of work and, for some, the kids are out of school too. So that means more time online.
Take advantage of the downtime. Some are just browsing and others are shopping, but regardless of the status, it’s important to hone in on your target audience, via a marquee PR campaign, and showcase all you have to offer.
For some, this could even increase your sales. With the increased visibility, you may garner a peak in sales during this time. This is a great way for your business to have a balance between online presence and revenue without compromising each other.
More people are online making purchases
Like we alluded to in the previous paragraph, it’s pretty much a known fact that the holiday season is for buying (and giving, of course). In fact, people do save up for this time of year!
So with that knowledge, why not take advantage of it? Our shopping has dramatically changed over the past 20 years. Now, almost 70% of shoppers are online. With more and more people converting, it’s important that your company keeps up with this trend and benefits from it.
Pushing the best image of your company during this time is going to lure interest amongst your target audience. As you can see, PR isn’t only beneficial during this time of year for profit, but for promoting a positive image as well.
It’s time to hop on the bandwagon and showcase your company!
Setting you up for success
Right after the holidays, you are thrown into the new year.
You want to start NOW, so that your business is set up for success when the beginning of the year rolls around. For example, if you took a break around the holidays and decided to decrease your marketing efforts, think about how that would affect you in the new year.
You would not be starting off strong and definitely wouldn’t have a head start.
If you would like to learn more about PR and why you should start taking action NOW, book a call with us today!
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