We venture into this quite loaded question with this answer first: There is no one single answer to this. The best campaign is the one tailored to you and your business’ needs. If you follow the template that worked for someone else, you will get results — but what if they are targeting a different audience? There wouldn’t be much benefit in being featured in Air Charter Journal if you are a real estate agent. Real estate agents need real estate press, right?
What is Real Estate Press?
This is where it gets interesting. There is no defined real estate press, besides Inman Magazine, that is worth your time and money. But there are publications, such as Entrepreneur, Inc., and Forbes, where your target audience consumes information.
The latter publications are excellent for building authority in any niche. In fact, building up to those big name publications is a must before you start trying to target those smaller, specific publications.
Think of it this way: Your local newspaper, which is small and probably has a very low budget, won’t be interested in featuring you if they haven’t heard of you before. What makes you stand out from all the other Joe’s? Well, if you wear recently featured in Entrepreneur magazine, that would certainly be the ticket.
All of that was a long way of saying: The best campaign is the one that builds you from best-kept secret to #1 Authority in your niche, to the household name that all editors are craving to cover.
And How, Exactly, is That Done?
By using our proven PR framework of course! We specialize in creating industry leaders through a proven program that gets you noticed, then revered, by the press and your audience.
We listen to your story, guide you through specific questions proven to get the best, most thoughtful information from you — trust us, stunning quotes come out of the mouths of our clients while we go through this process — and craft a brand message for you that directly corresponds to your vision and mission.
We use all of this information to write stellar profile pieces and advice articles about you and your expertise, giving value to your audience and sending them to your landing page.
If you would like to learn how you can partner with us for a custom fit, award-winning PR campaign that will answer all of your questions, book a call with us today!
We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council. We have also won multiple accolades, including Best PR Firms in Las Vegas by Expertise, Top Las Vegas Public Relations Firms by Clutch, and Top PR Companies by Mirror Review.
PS: We create TEDx speakers, television personalities, and Wall Street Journal bestselling authors, too. All you have to do is ask!