Public relations tools are essential in any organization, big or small. Between PR representatives, social media platforms, and media publications, there are many moving parts to public relations. But it’s important to know how these tools work and how your PR team will use them to benefit your business or organization.
Suppose you are a PR specialist. In that case, it is vital to understand the different tools available to you and how to use them effectively. But, more importantly, it is essential to understand what is happening behind the scenes when you are a PR client or want to incorporate PR in your business.
PR Representatives
Let’s start with PR representatives or PR reps. These are the experts who create and execute communications plans for their clients. They develop relationships with the media, create press releases and pitch stories, and manage social media accounts. As a result, they can be an excellent resource for businesses looking to get their message out to the public.
Social Media
But getting your message out isn’t just about working with PR reps and having them complete stellar work for you — although that is a big part of it. Operating your own social media platforms is also an essential part of the equation. Platforms like Instagram, Facebook, Twitter, and LinkedIn are excellent places for you to connect with your target audience. You can show who you are and what your brand is about and make sure your followers know about your press features.
Social media platforms are the perfect way to connect with customers and key stakeholders to create relationships. You can also quickly disseminate information and track sentiment around your brand or campaign. However, it’s important to remember that social media is a two-way street; you need to be prepared to listen as well as talk.
Media Publications
Media publications help get the word out about your product or service. Using this public relations tool, you reach a wider audience and create a successful marketing campaign. Of course, traditional media outlets like newspapers and magazines still have a lot of influence, especially those with online websites with more comprehensive article selections.
Getting your name into prominent publications such as Rolling Stone or Inman is special but reaching that point requires building up your press portfolio. So don’t knock the seemingly small publications because they have a massive influence when compiled into a long list.
Press Releases
Hand-in-hand with media publications are press releases. You can use a press release to announce new products, services, or company news. You can also use them to respond to criticism or provide information about an event.
When working with Victorious PR, your rep will collaborate with you on your press release. First, they will ask you questions about your big news, your brand, and what message you want the public to know. From there, the rep will work with our writing team to craft a press release that gets picked up by up to one hundred syndicates.
Media Relations and Publicity
Another tool is media relations. This mechanism involves working with reporters and editors to get your story told. You may need to provide them with background information, quotes, and photos. Victorious PR works with editors of specific magazine publications. Still, there are many other ways to meet and mingle with reporters. In PR, it’s all about who you know!
Finally, publicity involves getting your story in front of as many people as possible by using traditional and digital media outlets. Essentially this term comprises all the rest into one umbrella descriptor.
Each tool has its strengths and weaknesses, and it’s integral to know which ones will work best for your specific campaign. Schedule a call with us with us if you want to learn more about how we use these tools to rocket you to the number one spot in your niche by building visibility, credibility, and authority. We are one of the 2021 Top PR Firms in Las Vegas by Expertise.com. We work with real estate professionals, cryptocurrency and blockchain enthusiasts, healthcare workers, and entrepreneurs.
