Not many people know what PR is or what a PR agency does. Consequently, if they don’t know what it is, they don’t know they need it (and they probably need it).
PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public.
They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do.
PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.
Who Needs It?
Regardless of the industry you’re in, PR can be your best friend. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. This is even more important in our post-pandemic world, as many industries are booming and more and more people are trying their hand at being successful in them.
You might be thinking, “but I’m in ____ field, PR doesn’t fit here.” Chances are, you’re wrong. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. Below are a handful of industries that are currently benefiting from PR (a couple might even surprise you).
Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here. You might ask yourself what this industry could possibly do with a PR agency but look around. How many clinics, hospitals, and healthcare offices are in your local area alone?
Illinois, a small Midwest state, has 140 hospitals, Texas has 369, and the U.S. has a total of 3,929. Those numbers are just hospitals, not clinics, not offices, not private practices. And those are only the sectors that take patients, healthcare has expanded far beyond patient care. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. This industry is growing and evolving rapidly and so is their need for PR.
Public relations agencies can help those in the healthcare industry attract the best in their field, sway the public to go their clinics over the competition’s, build their brand, make them appear trustworthy and reputable, share their work and findings with the public, and so much more.
The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. In the U.S. there are over 4,000 institutions of higher education and while it may come as a shock, PR has a valuable place in this world.
For reasons similar to that of healthcare, the education sector has benefited greatly from PR.
In addition to standing out as leaders of a particular field of study or having one of the best campuses in a certain state, academia is also fairly reliant upon donations and high enrollment.
Ensuring that the right kind of information is placed online about a particular institution can truly make all of the difference. What is the cost of enrollment? How many students typically attend the university? What are the class sizes? What do the dorms look like? What is the local community like? Who are the professors of a given field of study? All of this information is of great importance to both students and their parents and is used to help them make decisions.
PR can help with all of this—making sure the brand is strong and accurate, that the information presented online fits the brand, and bringing awareness to the institution in the media areas that will result in the most attention. All of this that PR can do, and much more, is bound to draw in donors, top-rate staff, and students alike.
E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types:
- Business to business—companies or retailers exchanging their goods or services, like Shopify.
- Business to consumer—ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.
- Consumer to consumer—one individual buying something from another individual. Think eBay, Etsy, or even Facebook Marketplace.
In the U.S. alone, revenue from the e-commerce industry was estimated to be around $905 billion, with expectations that it will exceed $1 trillion by 2027. Clearly, the industry is booming and unlikely to slow down. For this reason, and a few others, PR is extremely beneficial.
In order to even have a business, you need to build a brand with a strong image. This task is something PR can help with. It can also help you share that brand with a much wider audience.
The internet is overflowing with online stores and people selling things, many of which are now scams. Coming across as honest and trustworthy is exceedingly more difficult, and this is another avenue PR can assist with. Using PR will do more than merely place a pop up ad on social media platforms, it’ll get you mentioned in publications read by your target audience. It’ll get your image to the world in the most effective way while staying true to your vision.
PR and e-commerce are a perfect match and choosing to work with a top-rate PR firm could truly make all the difference in how successful you become.
Tourism is a bit of an umbrella industry in that there are many little industries within it. When you travel, you likely often stay at various hotels, fly in airplanes, rent vehicles, visit local sites and attractions, eat out at restaurants, and the list goes on.
Ultimately, think of tourism and travel as synonymous terms, and while the covid pandemic negatively impacted this industry, it is once again booming, with revenue expected to finally reach pre-pandemic levels this year.
As travel becomes popular once again, it’s imperative that companies stand out amongst their competitors. This is where PR comes in.
PR is going to bring connections with the media into all of their relationships. This will help certain companies and attractions get featured in industry-specific publications and lists, like one of the top ten places to visit in the summer, for example, leading to a boost in business.
Partnering with a PR agency can also help you with promotion through things like press releases, shared testimonials, blogs, and reviews. Each of these can get your business’ story to the masses and help make your brand build credibility and a solid reputation.
It doesn’t really matter where you work or what your business provides. These are only a handful of the industries that benefit from PR, but there are many more. Real estate, tech, crypto, small businesses…if you want to be successful and grow your business, your reach, and your audience, you should consider turning to PR.
If you would like to learn how you can use PR in your industry, book a call with us today!
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Victorious PR is the top PR agency that supports entrepreneurs and businesses to obtain segments in industry-specific media, local press, podcasts, and leading publications, allowing the public to see them as industry authorities in their niches. Our clients have become TEDx speakers and built ongoing authority, credibility, and visibility by maintaining their messaging with our verified process.
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