Simply put, public relations is about your relationship with the public (how your target audience perceives you). On the other hand, an ad is an ad, is an ad.
Public relations is vastly essential both for personal branding and large corporations, and everyone and everything in between. Good PR builds authority, credibility, and visibility for you and your business. It communicates who you are and what you stand for to your target audience and beyond.
Public relations tools are essential in any organization, big or small. Between PR representatives, social media platforms, and media publications, there are many moving parts to public relations. But it’s important to know how these tools work and how your PR team will use them to benefit your business or organization.