Cultural sensitivity plays a role in brand messaging especially when diving into new and uncharted markets. Here is how to go about it.
Simply put, public relations is about your relationship with the public (how your target audience perceives you). On the other hand, an ad is an ad, is an ad.
Public relations is vastly essential both for personal branding and large corporations, and everyone and everything in between. Good PR builds authority, credibility, and visibility for you and your business. It communicates who you are and what you stand for to your target audience and beyond.