Public relations tools are essential in any organization, big or small. Between PR representatives, social media platforms, and media publications, there are many moving parts to public relations. But it’s important to know how these tools work and how your PR team will use them to benefit your business or organization.
The Oxford definition of management is “the process of dealing with or controlling things or people.” The Archaic Oxford definition of management is “trickery; deceit.” And finally, the Wikipedia definition of management is “the administration of an organization, whether it is a business, a non-profit organization, or a government body.”
By tailoring your message for your specific market you can branch into secondary and tertiary adjacent markets with fresh angles.
Let’s begin by defining ‘share of voice’ for the uninitiated. Share of voice is a metric used in advertising. It measures the percentage of media spending by a specific company in comparison to the total media spending for the service, product, or category in the market.