Public relations is evolving faster than ever before and will continue to do so in the future. With new technology and social media, PR specialists need to be prepared to change with the times. Additionally, PR must become more strategic in order to be effective. In this blog post, we’ll discuss how PR is changing and what you can do to stay ahead of the curve.
It’s hard to predict exactly how PR will change in the future. However, there are a few trends that we can expect to see. More businesses will be using PR as a way to build their personal branding and connect with customers. Social media will continue to play a key role in PR, and content marketing will become even more important. PR professionals will need to keep up with these changes if they want to stay successful in the industry.
Below are just six ways in which the future of PR will be impacted by what we do today.
- The growth of digital media and its impact on PR
- The changing role of the PR professional
- The importance of storytelling in PR
- The impact of social media on PR
- The future of PR
The Growth of Digital Media and its Impact on PR
There are plenty of ways to garner press via PR initiatives, like being featured in prominent publications, usually achieved by a top PR agency, but digital PR campaigns may actually boost the brand, via backlinks and increase online mentions as well.
Digital PR maintenance promotes companies through online blogs, like this one, websites, increasing traffic, and on social media, across all platforms, which we will cover later.
The impact can not go unnoticed, as digital PR is vital in targeting new audiences. This is by way of growing website traffic, favorable SEO placement, brand spotlighting, increased sales, and lead generation as well.
Beyond the popular methods of digital PR, like influencer marketing, press releases are widely considered one of the most-effective and important methods of generating what needs to be said.
The Changing Role of the PR Professional
Authority building is a key component to initiatives carried out by PR pros. In fact, any entrepreneur will seek PR specialists to help them create and sustain positive branding and imaging in the media.
PR professionals, nowadays, craft releases, profiles, and advice articles, among other publications, whether internally or by outsourcing, to help mold public opinion and keep clients in a good light. Though awareness is important here as well. Ultimately, it’s about meeting not only client standards but reaching their goals as well.
Serving as a PR pro is an ever-growing field and is expected to jump 11%, faster than any other profession, over the next 10 years.
The Importance of Storytelling in PR
Storytelling allows for a company to build its respective authority, credibility, and visibility among its audience. The role is vital because it serves as the bridge between the client and public perception.
The ultimate goal is to take what people are reading and not only turn it into positive publicity but to also coach clients in maintaining their public image across many digital platforms, like television, podcasts, and public-speaking stages.
The Impact of Social Media on PR
These days, social media is where everyone pretty much goes to gather their news and information and engages with a network of people to dish on the opinions of individuals and companies.
The impact of social media on PR is vast. One slip and a company can completely fall apart. One timely post can go viral and boost it to prominence.
Social media serves in real-time, so messaging is amplified and that is a benefit as to how PR can be both impactful and stout. These platforms are great places to distribute published content, like digital publications, press releases, and other PR-related content that could be valuable for clients. Regardless, it all allows the message to spread faster and further than ever before.
The Growth of Digital Media and Its Effect on PR
An important aspect of the laundry list of duties for a PR pro is to also help generate a stout press kit for their clients. These can include photographs, business cards, recent press releases and other publications, an organization quick facts sheet, executive profiles, and samples.
People are more likely to trust a reputable source when it comes to what they read about your clients, so linking up with a top PR agency that can ensure your spot in top publications is key.
The constant in PR is that professionals are always serving as media relations pro as well. This comes with the ability to have talking points ready for their clients, including maintaining a reporter-like mentality, so as not to be scared to block and bridge or deflect negative media inquiries for their clients.
Victorious PR is an award-winning firm that promotes full collaboration with its clients, who are encouraged to engage with brand messaging and in creating a voice in conjunction with our writing experts. We are the preferred agents, PR specialists, and industry writers for top-tier business professionals, consisting of a go-to agent for PR for entrepreneurs. We currently focus on building campaigns across many industries like cryptocurrencies and blockchain technology, healthcare, real estate press, like Inman, entertainment, and many others.
As a highly-ranked PR agency, having most recently earned the top U.S.-based PR agency in the world, according to Provoke Media, Victorious PR strives to get clients ranked high in Google lists and among their respective audiences.
We create personal branding for entrepreneurs, and many of our clients have gone on to achieve 7-10 figures, while becoming prominent TEDx speakers in their own rights, as well as being featured on television, five-star podcasts, and many top publications, including our own CEO, Victoria Kennedy.
Victorious PR is a proud member of both the Rolling Stone Cultural and Forbes Agency Councils. It has achieved many accolades, including Best PR Firms in Las Vegas by Expertise, Top Las Vegas Public Relations Firms by Clutch, and Top PR Companies by Mirror Review.
We are excited to tell your story! For more information, please schedule an initial consultation.