How to Use Your PR Coverage to Scale Your Startup
No matter what sort of business you just started, you need clients. Whether B2B or B2C, your business is only as good as your sales. While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses.
Now, these clients typically have pretty well-established entities with a routine customer base. Just imagine what PR can do for your startup business.
What is PR, and How Does it Help Startups?
PR, or public relations, is the management of a person’s or business’s relationship with its target audience or the public as a whole. For example, a startup will want to make sure its target clientele base has a reasonable opinion of it and trusts its marketing claims.
On the other hand – and less relevant to startups in the short term but essential as growth proceeds – is that large corporations need to make sure the entire public feels specific ways towards them on a national level. Think green initiatives, diversity, and the like. How will the world know about your charitable and philanthropic efforts? By reading about it in reputable publications such as Forbes and Entrepreneur, of course! That, in a nutshell, is PR.
We pride ourselves on being publicly discrete about our clients’ names for their sake, but we are happy to share some choice quotes from their public Clutch reviews!
“I saw an increase in my website views from each of the times that I did podcasts and each of the times that each of the different publications I was featured in came out. I’ve also been able to watch the number of people visiting my website and subsequently submitting their information for quotes increase through my Google Analytics.”
“Since working with them, our traffic to our website has increased at least 93% in the first 2 weeks without adding any improvements to SEO.”
“This is hard to say, but we’ve certainly increased the reach of our operators by about 40%, as well as our overall client base. We feel very accomplished. Victorious told us what they would do for us and delivered exactly as promised.”
These quotes are just a selection of a bank of ROI-adjacent quotes we keep on hand to show potential clients. Want to see more?
If you would like to learn how you can use PR to scale your startup the way our clients have time and again, book a call with us today!
We feel that having a functional collaboration with our clients is crucial and love to watch our impacts as a direct link to our ongoing partnerships. We are the go-to agents and PR specialists for personal branding for startups and entrepreneurs, real estate professionals, cryptocurrency projects, and more.
We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council. We have also won multiple accolades, including Best PR Firms in Las Vegas by Expertise, Top Las Vegas Public Relations Firms by Clutch, and Top PR Companies by Mirror Review.
Victorious PR is the top PR agency that supports entrepreneurs and businesses to obtain segments in industry-specific media, local press, podcasts, and leading publications, allowing the public to see them as industry authorities in their niches. Our clients have become TEDx speakers and built ongoing authority, credibility, and visibility by maintaining their messaging with our verified process.