Victorious PR - Logo

8:00 AM - 4:00 PM

Monday – Friday

Victorious PR

How does PR differ from Advertising and Marketing?

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
PR vs Marketing

There are many ways that organizations and people promote themselves and their products or services. As a PR company, we often hear people confuse the terms PR, advertising, and marketing for one another, use them interchangeably or just think they all mean the same thing. There are a few differences, however.

Marketing

Marketing refers to the general increasing of public awareness of a person, product, service, or business. Both advertising and PR fall under the marketing umbrella term. A marketing team would be responsible for identifying target customers, researching the market, and putting a marketing budget in place for product launches as well as evaluating campaigns’ success.

Those concerned with marketing usually have an audience that are customers or potential customers. They’re focused on promoting products specifically to boost sales.

Advertising

On the other hand, advertising is a type of marketing where a target audience is persuaded to buy a product or service. Advertising can happen via radio, print publications, television, posters, flyers, billboards, the internet, and SMS. That’s not all, either. Advertising organizations are always coming up with new ways to reach their audiences.

Advertising is a method of executing marketing, and the audience is also mostly customers or potential customers. It focuses on drawing attention to goods or services by planned and thought-out placement and imagery.

PR

PR, which stands for personal relations, is concerned with creating, maintaining, or even restoring a public image that’s favorable and positive. It’s done by relationship building and reputation management.

PR is a component of marketing, but its audience varies. It can be customers, but it can also be the media, internal employees, and fans (if the subject is a pop-star for example).

PR officers act as representatives for their clients in public when their client needs to comment or give a statement. They usually write press releases, contact media professionals, and keep records of mentions of their clients in the press or on the internet.

Major differences

Advertising and PR both exist within marketing. Their goals are what sets them apart. They are:

  •   Marketing – gaining new customers; creating, fostering, and maintaining a good relationship with customers for the long run.
  •   Advertising – informing, reminding, or persuading customers or potential customers about a brand, product, service, or person.
  •   PR – creating, maintaining, protecting, enhancing, or restoring the positive reputation of a brand, product, service, or person.

 

The activities that people who work PR, advertising, and marketing respectively perform are also different.

  •   Marketing – advertising, market research, publicity/public relations, merchandising, sales, distribution.
  •   Advertising – creating and distributing advertisements for TV, radio, print, direct mail, billboards/signs, banner and website ads, pay-per-click ads, social media ads, etc.  
  •   PR – media relations, press relations, sponsorships, partnerships, speaking engagements, business or community events, etc.
PR, advertising, and marketing are no longer as distinguishable

All of these activities, while ultimately different, all work together in gaining support and increasing sales.

However, one thing is true no matter the industry – trust plays a key role. Trust can tip the scales and turn potential customers into lifelong customers, and the best way to create, build, and maintain trust is with PR. Any person or company that can enhance its reputation via some unique PR can enjoy an influx of new customers and clients as well as new connections with other brands and people.

PR can change the way that people view a person or company and enhance online and offline presence. It works in tandem with marketing activities, can mitigate crises, and often means that others praise a brand or person rather than themselves, which looks better!

Public relations is a long game that always pays off. If you’re still confused or are interested to learn more, we’re confident that we have the answers you’re looking for.

Here at Victorious PR, we help impactful leaders and businesses be seen and heard to have a greater influence on the world. If you have any questions or would like extra info, don’t hesitate to contact us – we’d love to show you why Expertise.com honored us by choosing us as one of the best PR firms in Las Vegas 2021!

57 Responses

  1. I simply wanted to send a simple comment so as to appreciate you for the amazing suggestions you are showing at this site. My time-consuming internet lookup has at the end been compensated with high-quality details to talk about with my family members. I ‘d say that many of us website visitors are unequivocally lucky to dwell in a really good community with so many marvellous individuals with helpful secrets. I feel quite lucky to have encountered your entire web pages and look forward to some more fun times reading here. Thanks again for everything.

  2. I like what you guys are up too. Such intelligent work and reporting! Keep up the excellent works guys I have incorporated you guys to my blogroll. I think it will improve the value of my web site 🙂

  3. Hi! Would you mind if I share your blog with my myspace group? There’s a lot of folks that I think would really enjoy your content. Please let me know. Thank you

  4. I do like the way you have presented this specific matter plus it really does provide me personally some fodder for consideration. Nevertheless, through everything that I have observed, I simply wish as other reviews pack on that men and women keep on point and not get started upon a tirade regarding the news du jour. All the same, thank you for this superb piece and though I can not agree with this in totality, I regard your perspective.

  5. Hello There. I discovered your blog using msn. That is an extremely well written article. I’ll make sure to bookmark it and come back to read extra of your helpful information. Thanks for the post. I’ll certainly comeback.

  6. Someone necessarily lend a hand to make seriously articles I might state. This is the very first time I frequented your website page and up to now? I surprised with the analysis you made to create this particular submit amazing. Wonderful process!

  7. Whats up very cool website!! Man .. Beautiful .. Wonderful .. I’ll bookmark your website and take the feeds additionallyKI am satisfied to seek out numerous helpful information right here in the put up, we need develop more techniques on this regard, thank you for sharing. . . . . .

  8. Sweet blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thanks

  9. Wow, fantastic blog format! How long have you been blogging for? you make blogging glance easy. The whole look of your website is wonderful, as well as the content material!

  10. I’ll right away clutch your rss as I can’t to find your e-mail subscription hyperlink or e-newsletter service. Do you’ve any? Kindly allow me recognise in order that I may just subscribe. Thanks.

  11. Whoa! This blog looks just like my old one! It’s on a entirely different subject but it has pretty much the same layout and design. Excellent choice of colors!

  12. Thank you for sharing superb informations. Your website is so cool. I am impressed by the details that you have on this blog. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my pal, ROCK! I found just the information I already searched everywhere and just could not come across. What an ideal web-site.

  13. Hey! Would you mind if I share your blog with my zynga group? There’s a lot of folks that I think would really enjoy your content. Please let me know. Cheers

  14. We’re a group of volunteers and opening a new scheme in our community. Your website provided us with valuable info to work on. You have done a formidable job and our entire community will be grateful to you.

Leave a Reply

Your email address will not be published. Required fields are marked *

How Can You Use PR as a Tool for Advocacy?
Public Relations

How Can You Use PR as a Tool for Advocacy?

If you think about it, PR is the primary tool we use to express advocacy to the masses. Advocacy is defined as “public support for or recommendation of a particular cause or policy,” by Google Dictionary/Oxford Languages.

Read More »
Victorious PR Pricing
Public Relations

Victorious PR Pricing

Public relations is vastly essential both for personal branding and large corporations, and everyone and everything in between. Good PR builds authority, credibility, and visibility for you and your business. It communicates who you are and what you stand for to your target audience and beyond.

Read More »
Why is PR Important?
Public Relations

Why is PR Important?

Public relations is vastly essential both for personal branding and large corporations, and everyone and everything in between. Good PR builds authority, credibility, and visibility for you and your business. It communicates who you are and what you stand for to your target audience and beyond.

Read More »
We Joined the Forbes Agency Council!
Forbes

We Joined the Forbes Agency Council!

We are so proud to be writing this blog today to announce that our own CEO and TEDx speaker, Victoria Kennedy, has joined the esteemed ranks of invitation-only Forbes Agency Council this year!

Read More »

Are You Ready To Become The
#1 Authority in Your Niche?