Public relations can seem like a narcissistic endeavor at first glance, but at its heart, it is the action of bringing people together. Good PR gives emerging thought leaders greater visibility, and in many cases, brings completely fresh ideas to the masses.
At Victorious PR, we love to spill the best-kept secrets (AKA showcase authorities in numerous industries), but how does this impact society as a whole?
Positive Social Impact
Let’s use a fictional example. If our client has created a product to help working mothers better take care of their children, but nobody knows about it, our client’s solution won’t help anyone. By establishing our client’s credibility, placing them in publications and on podcasts, we start to build their visibility. Soon mothers everywhere will know about and have access to our client’s product, granting them an easier time taking care of their children.
The societal impact here would be less overwhelmed moms (not that all moms are; we know some rockstar ones), higher productivity in their work lives, and calmer home environments for their children.
This template of authority building and visibility leading to direct and indirect positive effects applies to every niche. From solar tech wizards to mortgage lenders to real estate agents to cryptocurrency gurus to life mentors and beyond, getting their stories told has genuine societal outcomes.
Turning Negative Effects Around
Of course, the media has a constant ebb and flow when it comes to truth-telling. Some press can have a negative impact on society. For example, if dangerous lies are being spread about an important truth, this can have lasting damage to society’s safety and wellbeing.
Our goal when working with clients is to make sure that all press is synonymous with their message and values. We are meticulous in our editing and pitching process and keep our clients informed at every step of the campaign. This way, we avoid negative impacts from the outset.
Journalists do like a story though, and sometimes they pull things seemingly out of thin air. Our skilled team can turn prior mishaps like this around for our clients by creating a massive onslaught of positive press. More often than not, the public has a mind like a goldfish when it comes to bad journalism.
And while we can’t outright guarantee that bad press will never happen to our clients in the future, we have yet to run into this issue so far. Our mission is to sing your praises to the world, so the world can sing them too.
A Final Worldly Note
In August of 1978 at the International Conference of PR, Mexico issued a statement defining public relations as “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing programs of action which will serve both the organization’s and the public interest.” Victorious PR defines ‘organizations’ here as businesses, entrepreneurs, and public figures.
By the widely accepted definition put forth by Mexico, public relations is the act of protecting both organizations and the public society by ensuring there is mutual understanding and alliance between the two. We consider this to be a great responsibility that must be taken seriously.
Victorious PR was chosen as one of the top PR firms in Las Vegas in 2021 by Expertise.com. We place our clients in Forbes, Inman, Entrepreneur, and more. If you would like to learn more about how we can help you make a societal impact in your niche by building your credibility and visibility, please schedule a call.