Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine.
Now, let’s imagine a crooked business owner. They cheat, lie, and steal to get ahead. Maybe they don’t do their taxes, or they don’t treat their employees or customers fairly. Quickly, the business gets a bad reputation, whether because the government is on their case or their employees and customers write bad reviews.
On the other hand, your reputable company already has an outstanding reputation that a PR campaign can support. Here is the key: Good PR manages your business’ reputation based on what said business and internal leadership team already stands for. If you are a heart-centered, generous business owner, publicists, journalists, and editors will have no problem echoing those sentiments.
The crooked business owner will have a hard time finding a publicist, let alone an entire PR firm, to represent them or their business. Most top PR firms are well-versed in deducing whether a potential client will be a good fit for their values, but don’t be fooled: Some people can slip through the cracks. A stellar PR firm will have no problem firing clients that they find do not align with their values later down the line.
So, yes, PR helps reputation management in the sense that it loudly and proudly authenticates true statements about good people and businesses. PR is for people who deserve the world to know about them, people with extraordinary stories! Those stories keep us publicists so passionate about our jobs – we get to meet fantastic people with grand missions that are changing the world for the better, and we get to tell their stories. It is an honor.
How Reputation Management is Built
Reputation management, really, is just a fancy word for public relations. It is the relationship you and your business have with the public, with your target audience.
Your personal and professional branding came from somewhere: Your ‘Why.’ The best PR firms for entrepreneurs, real estate professionals and startups know how to take your Why and run with it.
We get you into top publications like Forbes and Entrepreneur by building your credibility in the media. Essentially, your reputation literally precedes you: Once your fantastic story is in smaller publications, medium publications want to publish similar stories about you, and then the most prominent publications follow suit.
It all has to be built on something real. That is how you construct authority for yourself and your business.
If you want to be in the press, become a TEDx speaker, or be the most known go-to agent in your field, you need to team up with a top PR agency. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council. We have also won multiple accolades, including Best PR Firms in Las Vegas by Expertise, Top Las Vegas Public Relations Firms by Clutch, and Top PR Companies by Mirror Review.
Victorious PR specializes in personal branding for entrepreneurs, real estate press, and PR for startups.
If you want to learn how to use PR to foster your good reputation into a great one, book a call with us today!
We feel that having a functional collaboration with our clients is crucial and love to watch our impacts as a direct link to our ongoing partnerships. We are the go-to agents and PR specialists for personal branding for entrepreneurs in healthcare, real estate, cryptocurrency, and more.
Victorious PR is the top PR agency that supports entrepreneurs and businesses to obtain segments in industry-specific media, local press, podcasts, and leading publications, allowing the public to see them as industry authorities in their niches. Our clients have become TEDx speakers and built ongoing authority, credibility, and visibility by maintaining their messaging with our verified process.