Let’s begin by defining ‘share of voice’ for the uninitiated. Share of voice is a metric used in advertising. It measures the percentage of media spending by a specific company in comparison to the total media spending for the service, product, or category in the market.
Public relations can seem like a narcissistic endeavor at first glance, but at its heart, it is the action of bringing people together. Good PR gives emerging thought leaders greater visibility, and in many cases, brings completely fresh ideas to the masses.
Influencer marketing is just what it sounds like, but there are nuances that every business should know about.