Category: Marketing

Personal branding is an important key element to anyone’s presence and is here to stay for the long run. But first, what is personal branding?

Paid versus earned media can make for a tricky choice. Many get confused and think that they are the same thing. But it’s important to

Good publicists represent good people. Here’s why.

The answer might surprise you! PR campaigns are not one size fits all.

The differences between PR and marketing and how PR beautifully complements marketing. How buyers make their purchasing decisions in the modern world.

Cultural sensitivity plays a role in brand messaging especially when diving into new and uncharted markets. Here is how to go about it.

Simply put, public relations is about your relationship with the public (how your target audience perceives you). On the other hand, an ad is an ad, is an ad.