Does PR Help in Reputation Management for Your Company?
Good publicists represent good people. Here’s why.
What is The Most Successful and Least Successful PR Campaign?
The answer might surprise you! PR campaigns are not one size fits all.
How Can PR Support Marketing Activities?
The differences between PR and marketing and how PR beautifully complements marketing. How buyers make their purchasing decisions in the modern world.
Does Cultural Sensitivity Play an Important Role in Your Brand Messaging Across Markets?
Cultural sensitivity plays a role in brand messaging especially when diving into new and uncharted markets. Here is how to go about it.
How PR Compares Against the Rest of the Marketing Tools
Simply put, public relations is about your relationship with the public (how your target audience perceives you). On the other hand, an ad is an ad, is an ad.
