Case Studies
Yianni Kosmides
CEO of Apola International LLC
About Apola Greek Grill
Apola Greek Grill is an Authentic Greek Grill that is taking the US by storm with its truly authentic Greek gyro. Their work has already been featured on Yahoo Finance, US News, Food Service Exchange, and on TV’s ‘This is LA’ among other publications. For more information on the restaurants or becoming a franchisee, please visit https://www.eatapola.com.
The Challenge
Leveraging Apola Greek Grill’s
Publicity For Growth
Focusing on launching Apola Greek Grill’s new franchise business, Yianni Kosmides, owner of Apola Greek Grill, was keen to maximize his marketing and branding efforts by committing to a 3-month initial PR campaign that would promote Apola Greek Grill as a restaurant and their franchise focus while raising Yianni’s profile as the CEO of Apola Greek Grill, an aspiring entrepreneur who believes in the value of a truly authentic and immersive Greek restaurant experience. Yianni’s main objective was to make his work known in the US and develop new networks by sharing his vision and dedication about Greek food and their family tradition to a wider local, national and international audience, including consumers and professionals.
The Results
Leverage. Growth. Credibility
Our work follows three stages: defining the brand strategy content for media with the client, developing the content with our excellent team of writers and brand strategists and finally activating the campaign by promoting our client’s work to the media (including online, print and broadcast), focusing on the specific story angles and media niches the client is part of or keen to connect with.
Yianni’s niches and angles promoted:
- Fast Casual and Restaurant press: As a food expert, Yianni is in the perfect position to give advice on all restaurant management and fast casual business related issues. Yianni has a great understanding and experience in this sector and this helped us not only to promote him as an authority in the fast casual sector, but also to get him contributor titles in industry specific Magazines and achieve related coverage (e.g. Restaurant Legends, Restaurant Rockstars, Fast Casual)
- Entrepreneurship/Profile Raising: Yianni has set up his own business and he has many tips to give to young and aspiring entrepreneurs, thanks to his and his family’s journey. Yianni’s advice pieces and personal journey stories have been published by Thrive Global, Medium, My Trending Stories and Vocal Media among other platforms.
- Franchise Press: As Apola Greek Grill is also a Franchise business,Yianni was keen to expand on this topic in order to explain his business model and how it works and how a new Apola Greek Grill can start from scratch. Yianni appeared in Franchise Interviews and Franchise Euphoria podcasts to discuss the Apola Greek Grill franchise opportunities. His Franchise article also made it to Franchise USA Magazine.
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