Case Studies
Luke Shankula
CEO of Paragon Digital Marketing Group
About Luke
Luke Shankula is the CEO of Paragon Digital Marketing Group. As a leading Mortgage marketing expert, Luke focuses on helping people and believes in impact over income. With his result-focused services, he aims to help people systemize their work and go beyond lead generation. Besides run- ning a successful 7-figure mortgage marketing agency, Luke has spoken at several Legion of Loan Officer events.
The Challenge
Leveraging Luke's Publicity For Growth
Focusing on launching his new program in August 2020, Luke was keen to maximize his marketing and branding efforts by committing to a year-long PR campaign that would promote his new programme and raise his profile as the CEO of Paragon Digital Marketing, an aspiring entrepreneur who believes in impact over income. Luke’s main objective was to make his work known beyond borders and develop new networks by sharing his vision and best practices with a wider local, national and international audience.
The Results
Leverage. Growth. Credibility
Our work follows three stages: defining the brand strategy content for media with the client, developing the content with our excellent team of writers and brand strategists and finally activating the campaign by promoting our client’s work to the media (including online, print and broadcast), focusing on the specific story angles and media niches the client is part of or keen to connect with.
Luke’s niches and angles promoted:
- Mortgage/ Real Estate: As a mortgage expert, Luke is in the perfect position to give advice on all mortgage related issues and affairs. Luke has a great understanding and experience and this helped us not only to promote him as a mortgage authority, but also to get him contributor titles in industry specific Magazines and achieve related coverage (e.g. National Mortgage News, Mortgage Banker Magazines, Beyond Morgate podcast)
- Entrepreneurship/ Business Advice: Luke has set up his own 7-figure business and he has many tips to give to young and aspiring entrepreneurs. He believes in an ‘open source’ business system and has an ‘impact over income’ business mindset. Luke’s advice pieces and personal journey stories have been published by Thrive Global, Medium, Disrupt, My Trending Stories and Vocal Media among other platforms.
- Digital Marketing: As a Digital Marketing expert for his niches, Luke understands really well the power of social media and digital Marketing and he likes to share his opinion on the topic. Luke has been commenting about social media and digital marketing sector developments during his podcast sessions including Build2morrow, Peer2Peer and Success Chronicles podcasts.
Featured in 15 Publications
"I HIGHLY RECOMMEND WORKING WITH HER!"
“She has helped us be published in over 100 publications in under 60 days of working with her. She also got me as a contributor to National Mortgage News which is one of the TOP mortgage publications in the nation. I highly recommend working with her. Her team has been amazing and she really understands how we want to brand and how we are looking to grow. I’ve already seen a lift of people coming TO us having seen us in some of these publications.”
– Luke Shankula
