Victorious PR Team
Luke Shankula

Luke Shankula

CEO of Paragon Digital Marketing Group

About Luke

Luke Shankula is the CEO of Paragon Digital Marketing Group. As a leading Mortgage marketing expert, Luke focuses on helping people and believes in impact over income. With his result-focused services, he aims to help people systemize their work and go beyond lead generation. Besides run- ning a successful 7-figure mortgage marketing agency, Luke has spoken at several Legion of Loan Officer events.

The Challenge

Leveraging Luke's Publicity For Growth

Focusing on launching his new program in August 2020, Luke was keen to maximize his marketing and branding efforts by committing to a year-long PR campaign that would promote his new programme and raise his profile as the CEO of Paragon Digital Marketing, an aspiring entrepreneur who believes in impact over income. Luke’s main objective was to make his work known beyond borders and develop new networks by sharing his vision and best practices with a wider local, national and international audience.

The Results

Leverage. Growth. Credibility

Our work follows three stages: defining the brand strategy content for media with the client, developing the content with our excellent team of writers and brand strategists and finally activating the campaign by promoting our client’s work to the media (including online, print and broadcast), focusing on the specific story angles and media niches the client is part of or keen to connect with.

Luke’s niches and angles promoted:

Featured in 15 Publications


“She has helped us be published in over 100 publications in under 60 days of working with her. She also got me as a contributor to National Mortgage News which is one of the TOP mortgage publications in the nation. I highly recommend working with her. Her team has been amazing and she really understands how we want to brand and how we are looking to grow. I’ve already seen a lift of people coming TO us having seen us in some of these publications.”

– Luke Shankula

Are You Ready To Become The
#1 Authority in Your Niche?