Case Studies
Krista Mashore
Coach, Best Selling Author & Real Estate Broker
About Krista
Krista Mashore has an exclusive coaching program that teaches professionals how to become the go-to authority in their communities. She has spoken on the Inman stage and has been featured in Yahoo Finance, Wall Street Journal, Authority Magazine among other publications and has been a guest at numerous podcasts including Conscious Millionaire.
The Challenge
Leveraging Krista's Publicity For Growth
Focusing on launching her new client conversion program, an exclusive training coaching program for professionals, Krista was keen to maximize her marketing and branding efforts by committing to a PR campaign that would promote her new programme and raise her business profile as a top Real Estate expert and Coach, an aspiring entrepreneur who sold more than 2000 homes to date as a real estate agent and scaled to an 8 figure business in less than three years. Krista’s main objective was to make her work known and raise her profile as a top RE sector specialist. Krista wished to expand her reach by sharing her tangible advice and best practices with a wider local, national and international audience.
The Results
Leverage. Growth. Credibility
Our work follows three stages: defining the brand strategy content for media with the client, developing the content with our excellent team of writers and brand strategists and finally activating the campaign by promoting our client’s work to the media (including online, print and broadcast), focusing on the specific story angles and media niches the client is part of or keen to connect with.
Krista’s niches and press angles:
- Real Estate: As a Broker and Real Estate expert, Krista is in the perfect position to give advice on all real estate related issues and trends. Krista has a great exposure, understanding and experience and this helped us not only to promote her as an authority in her sector, but also to get her contributor titles in industry specific Magazines and achieve related coverage (e.g. Realty Times, Realty 411, Real Trends, Inman etc). Krista attended more than 6 podcasts specific to Real Estate throughout this campaign.
- Entrepreneurship/Business Advice: Krista has set up her own 8-figure business and she has many tips to give to young and aspiring entrepreneurs, especially when it comes to social media and their branding. Krista has a growing network of loyal followers and she teaches professionals how to be the go-to authority in their communities. Krista’s advice pieces and personal journey stories have been published by Forbes, Ellevate, Medium, My Trending Stories and Vocal Media among other platforms. Krista also participated in business podcasts such as Think Business and the Winning Brand.
- Digital Expert: As a Digital Marketing expert for her niches, Krista understands really well the power of social media and digital Marketing and she supports professionals with social media marketing and branding so they can optimize their digital presence. Krista has been commenting about social media and digital marketing sector developments during his podcast sessions including Bulletproof Cashflow and Be Real Podcast.
Featured in 18 Publications
