Case Studies
Jared Curry
CEO of Scope 16
About Jared
Jared Curry is a 19 years old, 7 figure business owner and CEO of Scope 16. At 16, he read Rich Dad Poor Dad by Robert Kiyosaki and it changed his life. Now, Jared is changing the face of eCommerce marketing. He oversees a team of completely remote digital marketing geniuses that work on the best program and support system for their clients. Jared inspires young people all around the country to do what he did, to take a risk and start something for themselves. He is a regular contributor for Blavity, International Youth Journal and SiteProNews. He has been featured in many publications and interviewed for some of the best podcasts in his industry.
https://www.scope16.com/
The Challenge
Building Jared's Authority as a Young CEO & Ecomm Marketing Expert
Jared is a young, successful entrepreneur that was making $50k per month at the beginning of his campaign. He became a 7 figure business owner after 6 months of his contract with Victorious PR. He is a self-thought, black Jersey boy who is making a big impact on eComm marketing by providing extra value, extra care and a great support system for his clients. Jared didn’t want to have a pure promotion of his business, he wanted to reach out to as many young people as possible and inspire them to take risks and start something for themselves. The main goal of our 6 months campaign was to support Jared’s outstanding results and to promote the person behind the business by providing media space for Jared as a contributor, motivational speaker and eComm marketing expert.
The Results
Leverage. Media Coverage. Authority.
Our work follows three stages: defining the brand strategy content for media with the client, developing the content with our excellent team of writers and brand strategists and finally activating the campaign by promoting our client’s work to the media (including online, print and broadcast), focusing on the specific story angles and media niches the client is part of or keen to connect with.
Jared’s niches and press angles:
- Entrepreneurship/Young Black Entrepreneur: Being a 19 years old business owner, taking care for a team of employees and earning $100k per month gave Jared a position to share advice and inspire other youngsters on how to do what he did. Additionally, being a young black entrepreneur opened a different media conversation and Jared was noticed by publications such as: The Black Business List, Money Smart Millenials and The New York Beacon. He has a very interesting story that was told in articles featured in Medium, Thrive Global, Voice, The Good Men Project and more.
- eComm Marketing: This is the niche where Jared is a real expert. His advice on scaling eComm businesses and leveraging social media ads for better sales was part of articles featured in SiteProNews, a resource site for webmasters, social media and technology where he became a guest contributor. His advice articles were also published by other publications such as International Youth Journal and Blavity where he became a contributor as well.
- Podcasts and Speaking Events: Because Jared is an amazing speaker, he became the favourite guest of many podcasts, among which: eCommerce Marketing Podcast, Unconventional Leaders, Charge #RiseandGrind Facebook Live and many more. He was also a speaker at the Financial Freedom Summit in January 2021. All of his media presence during the campagne, his interviews and articles helped us build his authority through press and at the end of his 6 months period, Jared was interviewed for Action and Ambition Podcast featured in Entrepreneur.com, the biggest entrepreneurship media platform in the world.
Featured in 20 Publications
"SHE HAS GENUINELY HELPED MY BUSINESS TREMENDOUSLY!"
“She has genuinely helped my business tremendously and my personal brand. She has been getting me on podcasts, on articles all over the internet. And I have become the authoritative brand in my space. And it’s been such an asset to our organization”.
– Jared Curry
