Case Studies
Dan Henry
Founder of GetClients.com and HowToThink.com
About Dan
Dan Henry, the Founder of GetClients.com and HowToThink.com is a digital marketer, a speaker and author, who went from selling bottled water on the streets to pay his electric bill to building a $20 million dollar digital marketing business. He documents his entire story in his book Digital Millionaire Secrets!
The Challenge
Getting Dan Facebook & Instagram Verified
Dan Henry was already a well-known entrepreneur and a book author when he became our client. Dan is an authority in the digital marketing world, his course is well-known, his book is a best-seller and the results he is getting for his clients are real, empowering, and inspiring. However, although he was an authority in his niche, and he had a strong social media presence, Dan was not fully presented and covered by the press. Our challenge was to get Dan FB and IG verification and the main starting point was to press- push his already huge and successful business.
The Results
Press Presence. SEO. Social Media Verification.
Our work follows three stages: defining the brand strategy content for media with the client, developing the content with our excellent team of writers and brand strategists and finally activating the campaign by promoting our client’s work to the media (including online, print and broadcast), focusing on the specific story angles and media niches the client is part of or keen to connect with. Since the main goal of this campaign was FB and IG verification we had an additional stage: improving SEO and google rankings.
Dan's campaign and press angles:
- Digital Marketing. Entrepreneurship: As a successful 8 figure business owner with a $20 million dollars digital marketing business, Dan is in a perfect position to give advice, share his story, inspire, and teach others how to do what he did and start from 0. We placed many articles using this angle and we created a strong base for building upon and reaching our final goal: social media verification. His articles were published on Medium, Thrive Global, America Daily Post, Business Deccan and others. Additionally, Dan was interviewed by a few huge podcasts on the topics of digital marketing, coaching and entrepreneurship.
- SEO and Google Ranking: Google keyword ranking is the position that your website is listed in Google when a user searches that phrase or keyword. Having a strong SEO and being on the first page of Google is important for FB and IG verification because they wouldn’t accept somebody who can not provide enough social proofs, press proofs, and great Google ranking. Although Dan had a great social media presence, his Google rankings were not high enough. As part of our campaign, we created an SEO report, an in-depth analysis, and solutions for improvements. At the end of the campaign, Dan Henry had a stable first page of Google search results position.
- FB and IG verification: The whole campaign was structured towards the final goal: social media verification. The verification badge means Facebook has confirmed that the Page or profile is the authentic presence of the public figure or brand it represents. The requirements are: authentic, unique, complete, notable. Our campaign had an organic and editorial approach that is the only way of meeting the requirements and gaining FB and IG verification badges. After all of the article placements, podcast interviews, and great SEO improvements, Dan’s already authentic business and real success was just supported by us and reached its final destination, the verification.
"SHE GOT ME THE RIGHT PRESS"
I hired her to get me press. And when she got me to press, it did a lot of things for my business. But as soon as I had that press when we applied to get the verification on both, they said okay, and it’s weird because I’ve done a lot of things that you would think would get you verified huge audience, hundreds of thousands of followers, but because I didn’t have the right press, those things didn’t happen. And so she got me the right press. And as a result, not only did that happen, but you don’t realize how many things can happen and how much credibility you get in your business when you have a legitimate credible press.
– Dan Henry
