Case Studies
Cole Gordon
CEO of Closers.io
About Cole
Cole Gordon is the CEO and Founder of Closers.io, the leading sales and marketing education and training company that fulfills companies’ needs for talented sales teams. Gordon is an 8-figure entrepreneur, investor, and sales trainer who has sold millions of dollars’ worth of online coaching, consulting, and agency services.
Originally from Granville, Ohio, he graduated from Ohio University with a degree in Applied Nutrition Science. Initially planning to pursue a career in medicine, he discovered a passion for personal development and sales, quickly becoming the #1 sales rep during his tenure at multiple companies.
The Challenge
Upgrading an Already-Prominent
Figure to The Next Level
As Cole Gordon was already a well-known figure in his industry, the challenge was not just to secure media coverage but also to ensure that the coverage continued to fuel his growth trajectory. This required strategic thinking to identify the most impactful publications, podcasts, and other media outlets that would provide him with maximum exposure to his target audience.
To achieve this, the publicist working with Cole Gordon had to be highly creative and resourceful, thinking outside the box to identify opportunities that might not be immediately obvious. They also had to be persistent and adaptable, constantly monitoring the media landscape and adjusting their strategy as needed to stay ahead of the curve.
Ultimately, Cole Gordon was able to maintain his momentum and continue to grow his influence and reach within his industry due to Victorious PR’s efforts. The experience highlighted the importance of combining established strategies with innovative thinking to achieve long-term success in the competitive world of sales, entrepreneurship, and influencer marketing.
The Results
SEO-Optimized Top-Tier Press. Total Market Saturation.
Our work follows three stages: defining the brand strategy content for media with the client, developing the content with our excellent team of writers and brand strategists and finally activating the campaign by promoting our client’s work to the media (including online, print and broadcast), focusing on the specific story angles and media niches the client is part of or keen to connect with. Since the main goal of this campaign was to elevate Cole from influencer to A-lister, total market saturation tactics were of utmost priority.
Cole's Campaign and Press Angles:
- SEO-Optimized Top-Tier Press:
Our SEO-optimized press campaign boosted Cole’s search engine rankings and generated organic traffic, resulting in increased website traffic and conversions. It also received additional coverage from journalists, resulting in more media attention for him. Furthermore, we took care to ensure each and every article was refreshed in terms of optimization to align with the current SEO trends, thereby avoiding a cookie-cutter approach.
- Total Market Saturation:
Our press campaign generated widespread media coverage, reaching a broad audience and increasing brand awareness. It resulted in countless impressions, increased website traffic, and social media engagement, driving tangible results for Cole’s business.
Some of the impressive publications in which he was placed with Victorious PR’s help include:
