Asset Based Lending | Case Studies

Case Studies

Asset Based Lending, LLC

About ABL

Asset Based Lending is the premier hard money lender for real estate investors. ABL has been lending for over a decade throughout New Jersey, New York, Connecticut, Pennsylvania, Massachusetts, Rhode Island, New Hampshire, Maryland, Flori- da, Virginia, and Washington D.C, building strong relationships with borrowers and partnering with investors as they grow their real estate investment businesses. ABL has financed thousands of investment properties worth over $650 million, including over 440 transactions during the pandemic and throughout 2020. For more information, call Asset Based Lending at 201-942-9089 or email at [email protected].

The Challenge

Leveraging ABL’s Publicity For Growth

Focusing on establishing ABL as a leading lending partner for Real Estate Investors, Daniel A Leyden, Kevin Rodman, Paul A Ulman, founding members of ABL1- Asset Based Lending and Partner Eric Kratensttein, were keen to maximize their marketing and branding efforts by committing to a 3-month initial PR campaign with Victorious PR. This campaign would promote ABL1 as a top choice lending partner and their approach and focus of work, while raising the senior team’s profile as an aspiring group of entrepreneurs who believe in the value of having the support of a reputable and leading partner when investing in real estate. The team’s main objective was to make their work known more widely in the US and develop new networks by sharing their vision and dedication about lending to a wider local, national and international audience, including first-time and experienced investors.

The Results

Leverage. Growth. Credibility

Our work follows three stages: defining the brand strategy content for media with the client, developing the content with our excellent team of writers and brand strategists and finally activating the campaign by promoting our client’s work to the media (including online, print and broadcast), focusing on the specific story angles and media niches the client is part of or keen to connect with.

ABL’s niches and angles promoted:

Mortgage press: As mortgage experts, ABL team is in the perfect position to give advice on all property investment and mortgage related issues. ABL has a great understanding and experience in this sector and this helped us not only to promote them as authorities in the mortgage sector, but also to get them contributor titles in industry specific Magazines and achieve related coverage (e.g. Scotsman Guide, Association of Private Lenders etc)
Entrepreneurship/Profile Raising press: ABL team has many tips to give to young and aspiring mortgage entrepreneurs, thanks to their long business journey. ABL’s advice pieces and stories have been published by Thrive Global, Digital Journal, Medium, My Trending Stories and Vocal Media among other platforms.
REI/Real Estate press: As ABL has a direct connection with the Real Estate world, it was important to be more connected with RE & REI publication audiences in order to share their advice about how people should go about lending. ABL appeared in many REI podcasts and had their articles published in Inman, REI wealth and Realty 411.