Case Studies
Alex Caragiannides
Founder of BSM Vault
About Alex
Alex Caragiannides, Founder of BSM Vault, is the creator of The Automation Sales Machine, which is a program designed to help handle all fulfilment, as well as generate and book quality appointments for Real Estate and Mortgage Professionals. Alex’s work has been featured in Yahoo Finance and Finding Leadership Within Podcast among other publications.
The Challenge
Leveraging BSM Vault’s Publicity For Growth
Focusing on establishing BSM Vault as a leading digital marketing company for mortgage professionals, Alex Caragiannides, founder of BSM Vault was keen to maximize the company’s marketing and branding efforts by committing to a 3-month initial PR campaign with Victorious PR. This campaign would promote BSM Vault as a top choice digital marketing partner and focus of work, while raising Alex’s profile as an aspiring entrepreneur who believes in the value of having the support of a result-based digital marketing agency. BSM Vault’s main objective was to make their work known more widely in the US and develop new networks by sharing their vision and dedication about digital marketing to a wider local, national and international audience.
The Results
Leverage. Growth. Credibility
Our work follows three stages: defining the brand strategy content for media with the client, developing the content with our excellent team of writers and brand strategists and finally activating the campaign by promoting our client’s work to the media (including online, print and broadcast), focusing on the specific story angles and media niches the client is part of or keen to connect with.
BSM Vault’s niches and angles promoted:
- Entrepreneurship/Profile Raising press: Alex Caragiannides has many tips to give to young and aspiring digital marketing entrepreneurs, thanks to their long business journey. Alex’s advice pieces and stories have been published by Thrive Global, Digital Journal, Medium, My Trending Stories and Vocal Media among other platforms.
- REI/Real Estate press: As BSM Vault has a direct connection with the Real Estate world, it was important to be more connected with RE & REI publication audiences in order to share their advice about how people should go about lending. BSM Vault’s founder Alex Caragiannides appeared in many REI podcasts such as Peer 2 Peer and had his advice articles published in top Real Estate Publications such as Inman and Realty Times.
Featured in 13 Publications
