Case Studies
Aaron Martinez
Co-Founder of RE Agent Growth
About Aaron
Aaron Martinez is the Co-Founder of RE Agent Growth along with Karan Sanghavi. He is a social media influencer who started his YouTube channel when he was 14 just to have somebody to speak with. Now, he is Head of marketing at RE Agent Growth using his expertise to help realtors with generating more leads while growing their sphere of influence and social media presence. Aaron was featured in Yahoo Finance, NBC, CBS, Real Trends, Medium, The Good Man Project and interviewed for many industry-specific podcasts such as: RE Marketing Dude, Peer 2 Peer RE and Super Agents Live.
The Challenge
Building Aaron’s Presence in RE Press and Podcasts as An Authority in RE Marketing & RE Growth Expert
Aaron’s unique personality, his creative approach and positive energy, played an important role to his professional growth. He used his knowledge of social media and YouTube and co-founded RE Agent Growth to help realtors with their marketing, online presence and branding. His main goal was to be recognized as a Branding and Referral Accelerator, an authority in RE growth, although he was new to the RE market at the beginning of his contract with us.
The Results
Press Presence. Interviews. Credibility
Our work follows three stages: defining the brand strategy content for media with the client, developing the content with our excellent team of writers and brand strategists and finally activating the campaign by promoting our client’s work to the media (including online, print and broadcast), focusing on the specific story angles and media niches the client is part of or keen to connect with.
Aaron’s niches and press angles:
- RE Marketing: As a digital marketeer, Aaron was in perfect position to share advice on how to scale your RE business online. He had expertise and content on his website and social media platforms that helped with positioning him as an expert that shares valuable advice to the RE professionals. His profile articles were featured in Thrive Global, Medium, Vocal, The Good Man Project among other platforms.
- Branding: Aaron’s approach to business is authentic, personal and client centered. Our PR campaign promoted Aaron as a branding and marketing expert with a main focus on Video Marketing. His advice articles were published on industry specific publications such as Real Trends and SiteProNews, a platform for tech, social media and marketing professionals.
- Online Presence: Because Aaron was all about Video Marketing, Real Estate and Branding and with his huge social media presence and a popular YouTube Channel, the main focus of the campaign was to get Aaron to relevant podcasts in the digital marketing and RE industry. He was interviewed for top RE podcasts: RE Marketing Dude, One Rental At A Time, Peer 2 Peer Real Estate, REV and Super Agents Live with Toby Salgado.
Featured in 15 Publications
"We've been closing clients left and right!"
“We’ve been getting flooded with a bunch of calls over the past couple of weeks. Literally again, people scheduling on our calendar just from reading about us in these different articles and things like that. We’ve been closing clients left and right. Just from people that have been coming from the PR stuff. Thanks so much, Victoria.”
