Case Studies
Aaron Ace Harris
CEO of Key Marketing Interventions
About Aaron
Aaron Ace Harris is the CEO of Key Marketing Real Estate and is a devoted husband and father. He was able to grow his real estate marketing business to 7-figures during the pandemic. Now he helps real estate agents and brokers generate a predictable stream of exclusive qualified leads using Facebook ads, Instagram ads, branding awareness, and proven sales processes.
The results speak for themselves: Aaron’s “done for you” advertising campaigns allow agents to generate their desired amount of real estate leads, resulting in appointments and predictable closings month to month. His is the only system on the market that actually guarantees closings.
The Challenge
Building Aaron's Credibility and Recognition of Authority in RE
Growing his business to 7-figures during the pandemic has opened a space for Aaron Ace to leverage a PR campaign that would promote his 3 Closing Guarantee program and raise his profile as a CEO of Key Marketing Real Estate who managed to succeed in 2020- a year of COVID and racism.
Aaron’s main goal was to become recognised as an authority in the RE industry and to build a network of contacts from his appearances in relevant RE publications across the country.
The Results
Building Authority. Leverage. Credibility
Our work follows three stages: defining the brand strategy content for media with the client, developing the content with our excellent team of writers and brand strategists and finally activating the campaign by promoting our client’s work to the media (including online, print and broadcast), focusing on the specific story angles and media niches the client is part of or keen to connect with.
Aaron’s niches and articles promoted:
- Entrepreneurship/Black Entrepreneurship: Building his agency from scratch to 7 figures, Aaron had a lot to share on how to start a business, how to scale it and how to face the challenges. Moreover, being a black business owner in years of high racism gave a different perspective and space for sharing useful advice with many young black entrepreneurs. The articles covering his personal story and the journey of failure and success were featured in Thrive Global, Medium, Vocal among other platforms.
- Real Estate: Being in the RE business, Aaron was in position to offer advice and talk to the real estate industry professionals through articles with high quality value and takeaways for the readers. Big publications in the RE industry such as Realty 411, REI Wealth Monthly, Real Trends, Realty 411 Expo and Lone Star featured his articles.
- Digital Marketing: As a digital marketeer, Aaron’s biggest expertise is in this niche, so we used the digital marketing angle to feature him in Inman, the biggest RE publication in the country. Everything that we have published before this article gave as a base to build upon and succeed in proving Aaron’s credibility and authority in the RE sector.
Featured in 18 Publications
"THEY'RE DOING ALL THE HEAVY LIFTING FOR YOU!"
“What I like about Victoria and her team really their overall process is that you can be as hands-off as you really like to be. Just meaning that they’re doing all the heavy lifting for you they’re writing the articles they’re connecting you they’re making the introductions and really doing everything that you need done without adding more to your plate as a busy business owner or entrepreneur.”
-Aaron Ace Harris
