How can PR help a company?

How can PR help a company?

Public Relations (commonly shortened to PR) is all about letting the right people know the right things in order to build a reputable brand identity.

How does PR differ from Advertising and Marketing?

PR vs Marketing

There are many ways that organizations and people promote themselves and their products or services. As a PR company, we often hear people confuse the terms PR, advertising, and marketing for one another, use them interchangeably or just think they all mean the same thing. There are a few differences, however. Marketing Marketing refers to […]

What is PR?

What is PR?

Public Relations (commonly shortened to PR) is all about letting the right people know the right things in order to build a reputable brand identity.

How Can PR Help You Become An Industry Leader In Your Field

How Can PR Help You Become An Industry Leader In Your Field?

Over the past couple of years, the mortgage, real estate, and solar industries have seen massive momentum and growth. However, digging deeper into these stats show that these are hyper-competitive spaces. All signs point toward competition levels increasing, where only the strong will flourish and thrive.  While you might be an expert in your field, […]

How Does PR Help Drive Visibility for Your Brand?

How Does PR Help Drive Visibility for Your Brand?

Public Relations (aka, PR) involves controlling the communication between a business or organization and the public. Yes, you can easily get away without using a PR agency, but you will limit your brand’s visibility and credibility. For real estate, mortgage, or solar professionals, PR can be the perfect way to enhance your brand’s visibility, which […]

Does PR Help Build Brand Credibility?

Does PR Help Build Brand Credibility?

In today’s world, every individual, business, or organization understands just how important it is to be seen as a credible authority in your respective industry. The world of social media has certainly changed the game for public relations – both in a good way and in a not so good way. First and foremost, social […]

Does PR Help Build Thought Leadership?

Does PR Help Build Thought Leadership?

More Than You Might Think While you might not realize it, thought leadership is immensely important in today’s business world. Why? Because the marketplace is becoming increasingly competitive whichever way you choose to look. From service industries to the technology industry, businesses and organizations from around the world are looking for ways to differentiate themselves. […]

Why is PR Important for Business?

Why is PR Important for Business?

Public Relations (commonly shortened to PR) is all about letting the right people know the right things in order to build a reputable brand identity.