
Public Relations
What do Public Relations Specialists do?
Public Relations specialists, commonly referred to as PR representatives or PR reps, are tasked with ensuring their client’s reputation is positive, well-known, and loved in the public eye.
Public Relations specialists, commonly referred to as PR representatives or PR reps, are tasked with ensuring their client’s reputation is positive, well-known, and loved in the public eye.
Let’s begin by defining ‘share of voice’ for the uninitiated. Share of voice is a metric used in advertising. It measures the percentage of media spending by a specific company in comparison to the total media spending for the service, product, or category in the market.